With this year being the 10th Anniversary of my company, there has been a lot of exciting buzz in the press. We decided the best approach to all the inquiries was to create a “pop up” store in a swanky NYC studio for a day and invite the press to stop by to see what’s to come in the next decade of EC. With the price of NY apartments, we only rented the location for 24 hours but it was amazing what we pulled off in a day!
Other than showcasing all of the exciting upcoming products, many that have yet to debut on the website, as well as our revamped collection for Staples, we wanted to infuse the space with the feel and personality of the EC Brand.
Metallic EC balloons, confetti, pops of color and gorgeous wallpaper helped add to the decor. We found an amazing new paper stock to print the wallpaper on, easily applied simply by spraying water on a wall. The best part was its easy removal: no residue, which is so critical in a rented space!
When given the chance, we tend to turn any event into a PARTY! Guests sipped champagne from polka dot straws and took polaroid pictures in front of our canvas stretched “screen” that we had custom-made in our printshop for the event. Paper cut turquoise glasses were the perfect prop for this fun day with the press. We got it done…and we definitely had some fun!
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