Caroline is a twenty-something adventurer whose passion for blogging is matched only by her love of musical theatre, reading, traveling and cooking! When not off exploring, she can be found researching her next adventure! Follow her journey on her blog.
The Erin Condren Retail Store is officially Open! We had so much fun celebrating with our community in Austin, Texas during our Grand Opening Weekend!
We attended a Southern California planner meet up to connect in person with the incredible individuals we so often speak with online. You may have seen the hashtag #plannerfriendsmakethebestfriends on Instagram, and it’s true! This community is simply filled with organized and stylized people.
They say trends come full circle, and after working in a creative environment for the last ten years, I’ve come to realize it’s totally true- and in the case of neon, totally AWESOME! How can you not be drawn to the energy of these bright, brilliant hues? I’ll leave my big hair and headbands in the eighties, but neon is never going out of style!
2. When we set out to design this collection, it was extra-important to me that we do justice to the vivid colors that set neon apart from its sister shades. That’s why we selected specially dyed paper to pump up the palette as much as possible! Furthermore, to make our patterns pop, we needed a special white ink to create contrast. This is not something that’s easy to find in the printing world – but we really wanted to nail it with neon, so that’s exactly what we did!
3. It’s amazing to see just how beautiful these designs are in person, especially when you mix and match them. We were so struck by how lovely they look, we knew we couldn’t stop at just books. Keep your eyes and ears open for matching neon elastic bands coming soon.. how radical is THAT?!
Need a closer look at neon? Shop the full collection here!
In addition to being an all-star mom, her southern charm and years of photography experience make her an invaluable addition to our team. Her images capture the heart and soul of our brand, which is why we felt she deserved a featured post on our blog- along with a Q&A to inspire all our fellow photographer friends!
Q: Carol! Can you explain just how and when you agreed to join the EC team!?
A: Waaaay back in 2004, Erin realized her growing business would need professional photos for the website, marketing, etc. Since I am married to Erin’s brother and was already working as a commercial photographer, it was natural for her to come to me when she needed product photos. We’ve always worked well together and have a great time and productive creative sessions, so as the business has grown bigger, I just keep shooting more and more. Now, I shoot exclusively for EC, as well as shoot video and create stopmotion videos for them as well.
Q: What does your typical day-to-day look like at the office?
A: I come in and set up for whatever product or campaign we have on the schedule for that day and then go with the flow of the creative team. It’s a collaborative process here with Erin and the amazingly talented designers, and we all go back and forth until we get the right vision and shot. We have brainstorming meetings and spend a lot of planning and prepping.
Q: Do you have a favorite EC photoshoot/campaign that resonates with you?
A: The Holiday 2014 “Auntie Claus” campaign will always be in my top favorites. It involved EVERYONE. And by that, I mean everyone with a desk in this office and also my family and Mom! The work team spent endless hours creating the products, wallpapering the walls, and decking out the mantle and tree with the design of the season and voilà! we had the Jolly Jester (design) theme extreme! My mom happened to be visiting so she became team seamstress making Erin’s skirt, scarf & my daughter’s nightgown. My husband brought the kids for the shoot so I could focus on the photography. We weren’t sure if my daughter would make the “naughty” or “nice” list that day (only a two year old!) but everyone cooperated beautifully and it turned out to be a ton of fun for all!
Q: What inspired you to be a photographer?
A: I was always creative when I was little: drawing, painting, & sewing with my mom and during my free time. My dad taught me all about his camera and gave me my first one in the 2nd grade. I won a photo contest in the 4th grade and that definitely sparked an interest in photography. I kind of forgot about it for a while until my best friend took a photo class in high school and I thought, “Hey wait, I want to do more of that, too!” Looking back I can see that I took A LOT of photos over the years (way before iphones and Instagram). I just loved it and couldn’t get enough. When I went to college I majored in Fine Arts with a concentration in Photography. When I moved to California for more school, I started shooting portraits and weddings, then on to commercial & products.
Q: What is the Erin Condren product you couldn’t live without?
A: I LOVE my “Oh What a Week!” Schedule Pad for my busy family of 5, which I fill out weekly (corresponding to my rose gold, vertical LifePlanner™). My kids love seeing our week’s activities. I’m also an EC notebook junkie. I keep different ones for blog, marketing, video, etc. Hmm, I can’t say which product I love the most – they are all absolute necessities for keeping order around here!