Inspiration is all around us! Our designs, both monthly covers and classic favorites, are always inspired by a blend of things. Sometimes I’ll see a fashion trend like rose gold, lace or butterflies and create a unique interpretation for the EC collection. I love to take photos of fashionable window displays or tear inspiration from a magazine and have creative collaborations with my fabulous design team.
Our very talented lead graphic designer, Aby, shared some of her favorite personal projects and how they go from an idea in her head to the cover of your LifePlanner™! I ambushed her over coffee last week and thought the community would love to know how she works!
Q: Aby! Do tell…what are some of your favorite patterns that you’ve designed?
A: I definitely have a soft spot for the watercolors. Hmm, so I’d say the new Watercolor Floral, Watercolor Shine, Butterfly and (non-watercolor) Lace!
Q: How do you go from an idea to a full-fledged design and how do you ensure that it’s on brand with the other products on the site?
A: After working here for almost 4 years, I have a strong sense of what direction we are looking to go with the brand based on what’s in style for the season and then I try to put my own twist on it. Butterflies were something that you were super passionate about and after seeing the awesome pictures of your kids hatching butterflies from 10 years ago, inspiration took flight (pardon the pun!) I took that idea and hand-drew the butterflies you see on the cover, but overlay them with a watercolor palette to make it a bit different. Q: Are you inspired by things in your own life that you see in these designs? A: I definitely don’t even realize how much certain things affect me. “Watercolor Shine” for example, has a specific color gradient that is strikingly similar to one of my favorite scarves. I didn’t look at that scarf and model it after the pattern per se, but one day when I was wearing it, I realized how much it had impacted me subconsciously when I went to design that cover.
Q: What is your favorite part of your job?
A: Getting to work with such innovative people, doing something I love every single day and ending up with beautiful designs that I had a hand in creating that make thousands of people happy. It’s amazing!
Q: Finally, what layout of the LifePlanner™ do you use and which cover?
A: I have a Rose Gold Horizontal LifePlanner™ (I designed that layout as my ideal planner, so I HAVE to use it) with a Butterfly cover! Though I am loving our NEW April Watercolor Drops cover, shown above.