New Erin Condren CEO Tonia Misvaer

We’re thrilled to introduce you to Tonia Misvaer, our new CEO. Tonia took over the role in December after serving as our Chief of Product and Brand Strategy.

The inspiration behind our minimalist Focused collection, Tonia’s streamlined style is the perfect foil to Erin’s vibrancy. While Tonia’s favorite color may be black to Erin’s turquoise (Erin likes to joke that Tonia’s “pop of color” is gray), their shared love of planning on paper and commitment to sourcing the highest-quality products on the market make them a perfect match.

The inspiration behind our minimalist Focused Collection™, Tonia’s streamlined style is the perfect foil to Erin’s vibrancy. While Tonia’s favorite color may be black to Erin’s turquoise (Erin likes to joke that Tonia’s “pop of color” is gray), their shared love of planning on paper and commitment to sourcing the highest-quality products on the market make them a perfect match.

As we continue to push the envelope on the world of organization, introducing new customers to the power of productivity and planning, it’s so important we evolve the brand to suit a variety of personal styles. Every single item from Erin Condren is intentionally crafted to help our community achieve goals and reduce stress, leading to more joyful, meaningful lives through organization. Whether you’re doing that in the new colorful Layers LifePlanner™ or opting for the non-dated Focused Planner™, our vision remains the same: to help you live your most productive and organized life.

We’re so excited for what the future holds, and with Erin and Tonia together leading the charge, we know it will be equal parts functional and beautiful.

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