Inside EC Spotlight: Photographer Carol Reach

In addition to being an all-star mom, her southern charm and years of photography experience make her an invaluable addition to our team. Her images capture the heart and soul of our brand, which is why we felt she deserved a featured post on our blog- along with a Q&A to inspire all our fellow photographer friends!

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Q:  Carol! Can you explain just how and when you agreed to join the EC team!?

A:  Waaaay back in 2004, Erin realized her growing business would need professional photos for the website, marketing, etc.  Since I am married to Erin’s brother and was already working as a commercial photographer, it was natural for her to come to me when she needed product photos. We’ve always worked well together and have a great time and productive creative sessions, so as the business has grown bigger, I just keep shooting more and more.  Now, I shoot exclusively for EC, as well as shoot video and create stopmotion videos for them as well.

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Q:  What does your typical day-to-day look like at the office?

A:  I come in and set up for whatever product or campaign we have on the schedule for that day and then go with the flow of the creative team. It’s a collaborative process here with Erin and the amazingly talented designers, and we all go back and forth until we get the right vision and shot.  We have brainstorming meetings and spend a lot of planning and prepping.

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Q:  Do you have a favorite EC photoshoot/campaign that resonates with you?

A:  The Holiday 2014 “Auntie Claus” campaign will always be in my top favorites.   It involved EVERYONE. And by that, I mean everyone with a desk in this office and also my family and Mom! The work team spent endless hours creating the products, wallpapering the walls, and decking out the mantle and tree with the design of the season and voilà! we had the Jolly Jester (design) theme extreme! My mom happened to be visiting so she became team seamstress making Erin’s skirt, scarf & my daughter’s nightgown.   My husband brought the kids for the shoot so I could focus on the photography. We weren’t sure if my daughter would make the “naughty” or “nice” list that day (only a two year old!) but everyone cooperated beautifully and it turned out to be a ton of fun for all!

Q:  What inspired you to be a photographer?

A:  I was always creative when I was little: drawing, painting, & sewing with my mom and during my free time.  My dad taught me all about his camera and gave me my first one in the 2nd grade.  I won a photo contest in the 4th grade and that definitely sparked an interest in photography.  I kind of forgot about it for a while until my best friend took a photo class in high school and I thought, “Hey wait, I want to do more of that, too!” Looking back I can see that I took A LOT of photos over the years (way before iphones and Instagram). I just loved it and couldn’t get enough. When I went to college I majored in Fine Arts with a concentration in Photography.  When I moved to California for more school, I started shooting portraits and weddings, then on to commercial & products.

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Q:  What is the Erin Condren product you couldn’t live without?

A:  I LOVE my “Oh What a Week!” Schedule Pad for my busy family of 5, which I fill out weekly (corresponding to my rose gold, vertical LifePlanner™).  My kids love seeing our week’s activities.  I’m also an EC notebook junkie. I keep different ones for blog, marketing, video, etc. Hmm, I can’t say which product I love the most – they are all absolute necessities for keeping order around here!

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EC Nails: Matching Planner Manis!

Over the years, my obsession with nail art has grown- but it hasn’t always been this way! Believe it or not, even with my love for color, I used to keep my fingers bare. Yet I was so amazed by a photo I saw on Instagram by @willpaintnailsforfood that I simply had to give the whole nail art thing a go- and wow, am I hooked! Meghan, my Instagram nail artist muse, had created a fun and funky paisley design to match the cover of her LifePlanner™, and I was so inspired and intrigued!

For this year’s launch, I knew it was time to give some of my favorite covers a little nail art nod of approval. After all, what’s more fun than a matching mani & LifePlanner™ to make planning that much prettier?

I started with my all-time favorite shade, turquoise, then let my nail artist (who is a genius, by the way) go wild with gold foil! I love the way she used the negative, white space of the nail to accentuate the minimalist elegance of the luxe LifePlanner™ – it’s safe to say she “nailed” it.

The next planner-inspired mani I chose was meant to match the original rose gold metallic LifePlanner™. The look was really feminine and chic, and I knew the combo of rose gold and lavender background color would look lovely as a nail design!  

Now this is something I didn’t even know was possible: marble nails! How anyone discovered this is beyond me, but I’m so glad they did! It’s the perfect way to blend color and texture to create an effect that is as unique as it is beautiful- exactly what I look for in every design we create!

While it would be totally overdramatic to say that that “nail art changed my life,” it did make me realize what a world of fun and creativity was waiting at my fingertips! They may be tiny canvases, but I’ve come to see my nails as little artistic expressions of personality that deserve to be decorated and celebrated.

Show us how you’re matching your nails to your LifePlanner™, notebook or journal! by tagging us on Instagram! Who knows, it may just be this week’s #FanFriday challenge…

Everything Coming up ROSES: #ECootd

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Everything’s coming up ROSES around here! My obsession with Rose Gold started more than a year ago, but I still haven’t tired of this precious metal trend. I scored these Rose Gold sneakers at Old Navy this season and I’m loving the look of mixing & matching with Silver and Platinum.

PS: I didn’t don the floral headpiece at work, but I couldn’t resist pulling it from our prop room for the photo

(snake print sweater: Equipment, grey denim: Mossimo for Target, rose gold sneakers: Old Navy, rose gold bracelets: Stella & Dot)