In 2005, Erin Condren founded this company from her garage and spent nearly two decades developing it into a brand that helps people plan and organize a life they love. That business has grown from a small company into an omnichannel lifestyle brand that is sold worldwide – from our three retail stores to large wholesalers like Target, Amazon, Barnes & Noble, and more. Erin was instrumental in guiding the vision and leading this amazing growth.
Today, we usher in a new chapter as, after taking a leave of absence for the last two years, Erin is moving on to her next adventure and will no longer be an owner of the brand. Erin’s longtime business partner of 14 years, and the co-owner of EC Design, will now be the sole owner. Throughout this transition, Erin continues to hold great love for our brand, hardworking team, inspiring community, and loyal customers.
I want to be clear that we will continue to be the brand that you fell in love with, committed to helping you become the best version of yourself through planning and organization. I’m proud that we have a female-led, diverse, and incredible team, many of whom have been here for 5, 6, 7 (and in the case of our Creative Director, 14 years)! It is our mission to help our community achieve their goals through the highest-quality organization products available.
As we continue to innovate, we have our sights set on growth, both in product expansion and by partnering with more retailers to reach new customers and introduce them to the magic of planning and organization. We are dedicated to producing even more beautiful, high-quality products with both the signature color and vibrancy we’re known for, as well as a more streamlined aesthetic for our minimalist customers.
Giving back to local communities and charitable causes has been a core principle since the very inception of this company and something we remain dedicated to. As a brand, we continue to remain committed to our DEI initiatives and our giveback programs that assist the communities we serve.
I want to thank you, our customers, for joining us as we embark on this new chapter together. The EC community has always been such a vital part of this brand, and I’m so appreciative and grateful for your support as we evolve and grow. There are so many incredible things in store that I cannot wait to share with all of you.
-Tonia Misvaer, CEO