I know we’re all facing unprecedented challenges lately and I just want to say thank you for taking the time to support and share in our regular diversity and inclusion updates. As you know, real progress is not achieved alone. The role you play is such an important one.
Since our last update, we have sent out two surveys: one to our community of content creators to learn where we can improve diversity, and the other to our customers to learn how we can improve the EC experience. We are still collecting feedback from customers, so please check your inbox and let us know what you think! We’re listening and take your feedback to heart. It helps us create beautiful, purposeful products designed with your needs in mind.
The results of our content creator survey are promising! They revealed that our program is more diverse than the US population, but there are a couple of groups that fall short, showing us an area we need to improve. To give you more context, here’s a breakdown of our diversity vs. the US population diversity*:
- Caucasian: 57.6% (US: 63.4%)
- Black or African American: 13% (US: 13.4%)
- Hispanic or Latino: 13% (US: 15.3%) Currently improving
- Asian: 4.5% (US: 5.9%) Currently improving
- Mixed race: 5.65% (US: 2.7%)
287 content creators participated in this survey, and as you can see from the results above, there’s room for improvement, and we’re on it. We’ve already briefed our Diversity & Inclusion Council on what we’re doing to increase the diversity of our Hispanic/Latino and Asian content creators while continuing to support diversity in the overall program. This is an important initiative that requires a short- and long-term strategy. I hope to update you on our progress soon.
Regarding diversity in designs across our products, I’ve shared that we’re working on incorporating new voices, perspectives and art in our design partnerships. We are excited to launch our debut collection on August 27, 2020 and will continue to promote diversity in our product offering for the foreseeable future! Our first collection features five Black artists from our local and online communities who are beyond talented. 100% of the proceeds are split between the artists and social justice charities of their choice.
I can’t wait to share more in our next round of updates. At that time, I also hope to give you a sneak peek at the new diversity in design collection, which I absolutely love and just know you will too!
I look forward to continuing the conversation and sharing more progress in the coming weeks.
Tonia Misvaer, CEO
*Source for US Data: 2019 U.S. Census Bureau Estimates